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1. lesson32
The Challenge* of the Small Car The auto makers in Detroit barely survived* the tragedy of 1956. That was the year the consumer became aware* of the Volkswagen, and the auto market was forever altered.* Once Americans got a glance at this low-priced, nimble, small car that one could manipulate so easily, they frequently* refused those horrid Detroit monsters with eight cylinders and ten miles to each gallon of gasoline. Many pedestrians, previously uninterested in owning a car, began to purchase small foreign cars.Conservative as well as reckless drivers found the price within their budget and became customers. Volkswagen owners would rave about their economical cars, telling everyone how little gas they used and how infrequently* they needed to be lubricated. Volkswagen, once one of the most popular* small cars sold in America, has now fallen behind the autos of the ingenious Japanese manufacturers.
A Cup of Coffee? The drink with the most appeal for Americans is still coffee, but coffee addicts had better be wary of the instant forms. Greedy for customers and confident* they won't lose them, companies will put their product in any instant form-liquid, powder, chips-and the coffee drinker, aware of his misfortune, finds it hard to avoid some of the more wretched instant products. The harsh fact is that an enormous* quantity of instant coffee is being sold, no doubt,* to nourish the popular demand for convenience. A keg of real coffee may become a museum piece as more and more people opt for instant coffee.
How Our Language Grows Many popular expressions in our language have interesting backgrounds. When we refer to a person's weak spot as his Achilles heel) we are recalling the story of the mighty Greek hero of the Trojan War, Achilles, a warrior of unusual strength and valor. The mother of Achilles, in whose veins flowed the blood of the gods, was warned at his birth that her son would die in battle. In great distress, she sought to save her son. In order to diminish his chances of being hurt and to give him maximum protection in combat, she dipped the infant in the river Styx. The magic waters touched every part of the child's body except the heel that she held in her hand. Thus it happened many years later that as Achilles started to flee from an attack, a poisoned arrow struck him in the heel, the only spot where he was vulnerable. Today, the meaning of Achilles heel is not confined to a weak spot in the body but it also signifies a weakness in the character of an individual, or in the defenses of a nation, or in the structure of a system. American politics, rather than mythology, provides the explanation for the word bunk. This word came into the language in 1820 when Felix Walker, the representative from Buncombe County, North Carolina, formed the habit of making long, unnecessary speeches in Congress. When his colleagues asked him why he was tormenting them so, he apologized by saying it was his patriotic duty to put those speeches in the record out of loyalty to his supporters at home. The word "Buncombe" was shortened to "bunk" and came to mean any thought that has little or no worth.
Gulliver's Travels Jonathan Swift tried to show the smallness of people by writing the biography of Dr. Lemuel Gulliver. In one of his strangest adventures, Gulliver was shipwrecked. Drenched and weary, he fell asleep on the shore. In the morning, he found himself tied to pegs in the ground, and swarming over him were hundreds of little people six inches high. After a time he was allowed to stand, though he began to wobble from being bound so long. He was then marched through the streets, naturally causing a tumult wherever he went. Even the palace was not big enough for him to enter, nor could he kneel before the king and queen. But he did show his respect for them in another way. The king was dejected because he feared an invasion of Lilli put by Blefuscu, the enemy across the ocean. The reason for the war between the two tiny peoples would seem small and foolish to us. The rebels of Blefuscu were originally Lilliputians who would not abide by the royal decision to crack their eggs on the small end instead of on the larger end. Gulliver, obedient to the king's command, waded out into the water when the tide receded, and sticking a little iron hook into each of fifty warships, he pulled the entire enemy fleet to Lilliput. Gulliver later escaped from Lilliput when he realized the tiny king was really a tyrant with no charity in his heart. Oddly enough, the verdict of generations of readers has taken no heed of the author's intention in Gulliver)s Travels. Instead, while Lilliputians are still the symbol of small, narrow-minded people, Swift's savage attack upon humankind has become one of the best-loved children's classics.
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